Become Unmistakable (BU) is a leadership training firm specializing in helping companies create a workplace that cultivates connection and trust. BU strives to show leaders the power of a people-centric approach to management through radical applications for creating meaningful connections, onboarding new employees, supporting individual development and holding performance conversations. The BU services help customers find ways to invest in people at the deepest level in order to create a company where individuals see their path for growth, fulfillment, and success.
Become Unmistakable saw in the modern workforce a need for connection in the workplace. They had a product that was in analog form that they knew would benefit a broader audience seeking those connections. With demand increasing, BU was ready to scale their business by building a web application to help their customers create meaningful connections throughout the employee journey.
Early in the process, Become Unmistakable and Mutually Human become strategic partners. With a human-centered approach, we focused on the business goals outlined by the BU team.
Creating new software is a very exciting time for a company. When we first begin conversations with our clients, it is typical that they have many ideas for the software. Become Unmistakable was no different. The first step in the partnership was a Free Consultation, in which Mutually Human worked with the BU team to get many ideas captured and organized. Together, we started to uncover the key challenges, define the goals, and outline possible solutions.
Mutually Human guided BU through the process of creating a plan for the first release of the software. During the Custom Plan, the team worked together to select the foundational and most impactful features needed to create the best first release of the uMap™ software experience. The goal for the first release was to create a plan whose scope was limited to the minimum essentials necessary to learn if BU’s product ideas would be a match for their customer’s expectations.
With a plan in place, Mutually Human designed and developed the web application using an iterative approach. Each week the BU team saw the progress of the uMap™ tool, discussed the next priorities, and continued to evaluate the plan as we learned new things about the market and the people using the uMap™ software.
At Mutually Human, we are very proud of the partnership we have built with the Become Unmistakable team. We’ve completed multiple phases of work and together, we continue to watch and listen to users to find out what is working and how uMap™ needs to evolve to provide even more value.
Working with Mutually Human, Become Unmistakable launched uMap™, a web application designed to create unmistakable culture, communication, and alignment within organizations. The uMap™ tool includes a robust set of features that guides companies through the purchase and set up process, the creation of a uMap™, and the flow of completing performance reviews for each employee. The uMap™ tool comes equipped with reports, administrative tools, and more.
With the launch of uMap™, Become Unmistakable has seen broad excitement and interest across all industries and size. This is just the beginning of a movement toward a people-centric, right brain approach to leading business that is taking hold one experience at a time.
In the past, companies looking to purchase the uMap™ tool had to talk to the BU sales team. Now, companies ready to use this powerful tool can purchase the uMap™ tool online. The software walks the purchasers through an easy onboarding process to get them from purchase to up-and-running in very little time!
Creating a uMap™ is simple, yet very informative and inspiring. Each employee is guided through a series of questions that tap into both their professional and personal self.
The uMap™ software comes complete with features allowing managers to complete a review process using each employee’s unique uMap™.
When employees fill out a uMap™ there is a lot of information that could be very beneficial to their company. What training do their employees need? Who are the influencers in the organization?