Case Study: Software Development

Elevating User Experience for a Leading Foodservice Distributor with Mobile App Revitalization

A major U.S. foodservice distributor partnered with Mutually Human to revamp its mobile app and enhance digital customer experiences. Through GraphQL integration, simplified state management, and a modern UI redesign, the company improved app speed, usability, and feature delivery.

Business Challenge:

A major U.S. foodservice distributor needed to modernize its mobile app and digital tools to improve customer experience and keep pace with user expectations.

A leading U.S. foodservice distributor, known for delivering high-quality products to businesses across the food industry, faced growing pressure to improve its proprietary digital suite. This platform included a React Native mobile application, a smart chatbot, and multiple self-service tools for wholesale customers. It served as a digital companion, offering convenient access to real-time information and account services.

However, the mobile app no longer met evolving user expectations. Performance issues, an outdated interface, and inconsistent usability were beginning to impact adoption. To remain competitive and enhance the customer experience, the company needed a complete redesign—one that prioritized speed, ease of use, and intuitive navigation across all digital endpoints.

Approach:

Mutually Human partnered with this leading foodservice distributor to revitalize their mobile app, bringing about significant improvements.

To start, the app’s data retrieval process was optimized using GraphQL. This allowed for more efficient, user-specific data queries and eliminated the need to pull information from multiple URLs. By consolidating data requests into a single query, the application’s performance improved dramatically—resulting in faster load times and a more responsive user experience.

In addition, the development team replaced the app’s previous state management system with Zustand. This change reduced code complexity and improved overall maintainability. By simplifying how data was managed, developers were able to write shorter, more readable code and accelerate the rollout of new features—without relying on heavy reducers or complex action structures.

Finally, Mutually Human collaborated closely with the client’s digital marketing and UI/UX teams to modernize the app’s interface. The updated design not only improved visual appeal but also made navigation more intuitive, allowing users to quickly find the information they needed. Together, these updates brought lasting improvements to performance, usability, and long-term scalability.

Results:

The collaborative effort resulted in a revitalized mobile app with tangible benefits.

Enhanced Performance

The adoption of GraphQL significantly improved the app’s performance, ensuring that users receive only the necessary data for specific features or screens. This helps reduce the load times and enhances overall responsiveness.

Streamlined Development

Zustand simplified the application’s state management, leading to a cleaner, more efficient code and reducing development times. This has empowered the foodservice team to iterate more swiftly and incorporate new features seamlessly.

Improved User Experience

The modernized aesthetic and user-centric design contribute to a more enjoyable and efficient user experience. Users can now navigate the app effortlessly, finding relevant information with ease.

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