If you want something that fits you perfectly, you don’t go to a big box store. You go to a tailor. The same goes for mobile apps for your business. If you want to create a mobile app to increase productivity, streamline your customer communications, and increase revenue, your best bet is not to get an out-of-the-box mobile app solution. Custom apps, while a little more work and initial investment, are the solution to the problem of how to get your customers’ attention on their phone.
Custom mobile apps allow you to tailor the services offered to your customers based on your business needs. They allow you more control over security features, a key concern for users. You control the UI/UX, and aren’t stuck making the best of a product that comes close to what you need. A custom mobile app gives you an edge over your competition.
Need more reasons?
Here are 5 benefits of creating a custom mobile app for your business.
Computing on the go
Desktops are no longer the go-to computing device for a majority of people. Smartphones are where people interact with content these days. And most of that interaction is done through apps. A mobile-optimized website is a must-have, but it isn’t the best way to continuously interact with your customers. A custom mobile app allows you to build an app your customers will actually use, one that allows you to offer a complete experience to your customers.
Mobile apps allow you to reach a larger audience and more importantly, allow that audience to customize their preferences. Custom mobile apps allow you to send personal messages and updates related to your products and services in real-time. With the ability to observe your customer’s behaviors and interests, your custom mobile app, can ensure that your customers get specific recommendations for their wants or needs, can do all they need to in one app (rather than having to download multiple apps to accomplish the same things) and are able to have a custom experience.
Use device features
Do you know what your customers can’t do through a mobile-optimized website? Take pictures. Record audio. Scan and send documents. By building an app that can take advantage of all the cutting-edge technology already built into the newest generation of smartphones, you empower your customers and clients to interact with your business, and products and/or services, in ways that are impossible if you’re relying solely on a mobile website to reach them.
A custom mobile app allows you to receive notifications in real-time when tasks are completed, milestones are reached, and new customers reach out. You can keep close track of performance metrics that matter most to you as a business owner while you’re on the go as well. It also allows you to push notifications to your customers and clients about sales, new services, reminders, upcoming deadlines, and anything else you want to let them know about.
Performance, Consolidation, and Productivity
Custom mobile apps help to increase better performance amongst your business, increase communication and productivity, all while consolidating your efforts as everything that you need to access is in one place.
Not to mention the benefits of easily accessible charts and reporting data that allows you to make better business decisions based on your customers’ needs.