Our Approach | Human-Centered Custom Applications 

Our Approach | Human-Centered Custom Applications 

Originally launched in the mid-1990s as “Ask Jeeves,” by 2013 Ask.com had become one of the top ten sites in the world, with more than 200 million unique users and over $350 million in revenue. Sounds like a success story right? But look now and you’ll see that, while...
Build-Measure-Learn | Idea to Revenue with Custom Software

Build-Measure-Learn | Idea to Revenue with Custom Software

Taking an idea and creating new revenue from it doesn’t come with a road map. However, there are best practices that can improve your odds for success. We’ve already discussed two of these here on the blog: value exchange and understanding users. Let’s explore another...
Idea to Revenue with Custom Software

Idea to Revenue with Custom Software

Creating an Idea into Revenue with Custom Software You’ve got an idea for your business that you’re really excited about. It has the potential to create a better experience for your customers, help your team work together more cohesively, and create a more efficient...
The Goldilocks Budget

The Goldilocks Budget

Regardless of size, the one thing all clients have in common is a need to make good financial decisions. So it’s not surprising that the question we hear more often than any other is “How much will this cost?” Custom software is a big investment. It...
Getting out of email hell with the help of custom software

Getting out of email hell with the help of custom software

Developing custom software is not something you enter into lightly. While no solution is ever completely unique, there is always some part that is hand-crafted to meet the specific business needs of each client. This is an expensive proposition that should not be...