Job Posting, Grand Rapids, MI

Product Marketing Manager

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About Mutually Human

At Mutually Human, we believe that innovation ensures relevancy. We help companies harness the power of Artificial Intelligence, Data, and Software through a holistic approach that emphasizes People, Process, and Technology. Our services are designed to solve key business challenges like optimizing operational efficiency, driving data-driven decision-making, and enhancing customer experiences. Join our team to help businesses stay ahead in an ever-evolving digital landscape.

Position Overview

As Product Marketing Manager, you’ll focus on AnthmAI, our AI platform. You’ll be AnthmAI’s internal champion and the connection between the people who build it, the people who sell it, and the market. You’ll learn AnthmAI from our product and AI leaders, then explain both what it does and why it matters to the people who buy it. You’ll own AnthmAI’s messaging, run the campaigns that bring in new leads, and give Sales what they need to sell with confidence. And you’ll bring what you hear from clients, Sales, and the market back to the Product team, so what we build next reflects what buyers need. You’ll report to the VP of Marketing and work closely with Sales, Product, presales, and our partners every week.

Key Responsibilities

Be the product expert

Meet regularly with the Product team to understand what’s being built, how it works, and why.
Translate technical capabilities into clear value for buyers, explaining both the what and the why without losing accuracy.
Communicate the roadmap to Sales, presales, partners, and clients, so everyone is ready before a release lands.
Turn release notes into announcements and talking points for every release.

Own the message

Own AnthmAI’s positioning and messaging across every channel, buyer, and asset.
Clearly explain how AnthmAI differs from general-purpose AI assistants, focusing on what surrounds the AI model: grounding in an organization’s own data, automation, admin controls, and governance.
Define and grow a library of named AnthmAI use cases, and work with presales on the success criteria clients can expect for each.

Generate demand

Plan, run, and optimize digital campaigns that generate qualified leads, including LinkedIn and paid search, email nurture, landing pages, and webinars.
Lead AnthmAI content, including articles, comparison guides, and case studies, working with subject-matter experts and contractors.
Measure what’s working and report on leads, pipeline, and revenue.

Equip Sales

Work with Sales and presales to find gaps in collateral, materials, and support, then fill them.
Own the demo narrative and scripts, so every demo opens with what makes AnthmAI different.
Build materials for key deals and run win/loss conversations with Sales.
Give Sales market and competitive input on pricing and packaging.

Know the market

Continuously track competitors and the AI platform market, and keep battlecards and comparisons current.
Bring structured insight from clients, Sales, and the market back to the Product team to inform strategy and the roadmap.

Align with partners

Work with channel and technology partners, including Microsoft, on joint positioning, partner enablement, co-marketing, and marketplace listings.

Qualifications

What you bring

A sales or marketing background, ideally in product marketing for a technology or software product.
Technical understanding. You don’t need to be an engineer, but you’re comfortable with technical concepts like AI models, cloud environments, data, and security. You can follow a working session with our product team, ask good questions, and explain the answers accurately.
You want to know how things work and why buyers make the choices they do.
You’re confident enough to push back on Product, Sales, or leadership when the message isn’t right, and you can do it constructively.
Client focus. You understand what clients need and keep their problems at the center of every message.
You find fresh ways to tell a technical story and make it memorable.
A service mindset. You succeed by making Sales, Product, and our clients more successful.
You manage many moving pieces, set clear priorities, and consistently hit deadlines.
You’re equally comfortable writing positioning, building a sales deck, running an AnthmAI demo, managing a LinkedIn campaign, and presenting to a room of reps.

Nice to have

Hands-on experience running digital campaigns that produced measurable leads and pipeline.
Experience marketing an AI, data, or security product.
Experience selling through channel partners or cloud marketplaces such as Microsoft, AWS, or Google.
Hands-on HubSpot experience.